Does TST Offer Niche Topics or General FitnessTopics?

The Social Trainer offers a balanced mix of niche and general fitness topics, giving members access to a wide variety of content that aligns with their goals and audience. Whether you specialize in strength training, functional fitness, or client transformations, you’ll find templates that fit your brand and message.

Every template is 100% customizable, allowing you to easily adjust the text, colors, and visuals to match your unique coaching style and the needs of your clientele.

General Fitness Topics

Our general topics cover broad, evergreen content that stays relevant year-round and helps you position yourself as a trusted fitness expert. These posts are perfect for attracting new followers, building credibility, and keeping your audience engaged between launches or promotions.

Examples of General Topics:
• Client onboarding and goal-setting
• Exercise form and injury prevention tips
• Industry and fitness trend updates
• Promotional content such as client transformations or program launches
• Program demos and class previews

These types of posts provide universally valuable content that strengthens your authority and keeps you top-of-mind with potential clients.

Niche Fitness Topics

For trainers who want to stand out by focusing on specific audiences or goals, we offer templates tailored to unique niches.

Examples of Niche Topics:

• At-home training (DIY) guides.
• Sports-specific performance programming.
• Hyper-local community & studio content templates.

This type of content lets you address specific client needs while positioning yourself as a specialist in ways that set you apart from other trainers.

Customizable Templates with Built-In Flexibility

All The Social Trainer templates include placeholders that can be personalized for your market, audience, or niche. This flexibility ensures the content feels authentic and relevant to your business.

Examples of Customization Placeholders:

• “A [30-minute HIIT] at [your local studio] is my love language. Wby?”
• “What I learned helping clients hit their first [bodyweight pull-up] in [city] over the last X years.”

This approach means our content can be easily adapted, no matter your focus—whether it’s strength training, group classes, or a specific local market.

Examples and Guidance for Customization

To make customization even easier, each template includes 2-3 examples in the instruction section. These examples provide ideas for how the post can be tailored to popular niches, so you can quickly adapt it to fit your unique brand and audience.

By offering both niche and general content, The Social Trainer ensures you have the tools to attract a diverse client base while also excelling in your specific niche. Whether you’re looking to cast a wide net or hone in on a particular specialty, our customizable templates are designed to support your growth as a fitness professional.