How to Build Out Your Instagram Bio

Your Instagram bio is one of the most valuable real estates in your entire online presence — yet it’s the most misunderstood.

This live training event is designed to show you exactly how to turn your Instagram profile into a client-attracting, authority-building, and conversion-driven landing page for your coaching business. When someone clicks on your profile, you have only a few seconds to either earn their trust… or lose them forever. This training shows you how to win that moment.

We’ll break down every element of a high-performing Instagram bio, starting with your profile photo, which is the first thing people notice. You’ll learn how to choose and format an image that instantly communicates professionalism, approachability, and confidence — so people feel comfortable following and messaging you.

Next, we’ll dive into your name field and bio description — the two most powerful and most overlooked areas for discoverability and conversions. You’ll learn how to structure your wording so that:
• You’re found in Instagram search
• Your niche is crystal clear
• Visitors instantly understand who you help and how
• Your profile naturally leads people to click your link

We’ll also cover how to create a bio hook that stops the scroll and makes someone think, “This person is exactly who I need.”

From there, we’ll optimize your link-in-bio strategy so your profile doesn’t just look good — it actually generates leads, bookings, and sales. You’ll see how to organize your links so visitors don’t get confused or overwhelmed, and how to guide them toward the action you actually want them to take.

You’ll also learn how to use Instagram Highlights strategically instead of randomly. We’ll show you how to turn Highlights into trust-building, sales-supporting mini-pages that answer objections, show results, and move people closer to working with you — even while you’re offline.

This training is built for coaches, trainers, and online fitness entrepreneurs who want their Instagram profile to do real work for their business — not just look pretty.

Whether you’re just getting started or you already have an audience, this event will help you transform your bio into a clear, compelling, and conversion-focused profile that actually grows your brand and income.

By the end of this training, you won’t just know what a great Instagram bio looks like — you’ll know how to build one that turns profile views into followers, followers into conversations, and conversations into clients.