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How to Track a Giveaway on Instagram & Pick a Winner

A step-by-step guide to track giveaway entrants for your fitness offers and set it up easily!

Updated October 24, 2025
Riley Held
Riley Held

Owner at The Social Trainer & Fitness Social Media Expert

ManyChat for Fitness Giveaways and Automation

ManyChat is an excellent tool for trainers to capture giveaway entries and automatically select a winner. It connects with platforms like Instagram Direct, Facebook Messenger, and WhatsApp, making it easy to automate follow-ups, welcome new leads, and track engagement from people interested in your workouts, challenges, or free training sessions.


Here’s how you can use ManyChat to capture and manage entries for your fitness giveaways:

Step 1: Select the "Run a Giveaway" Template in ManyChat > Set Up Template

2. Follow the Steps in ManyChat

  • Follow the prompts on the left-hand side of your ManyChat dashboard.
  • Choose your giveaway post, or select “Next Post or Reel” if you’re setting up a promo (like a free PT session, challenge entry, or gear giveaway).
  • Create a keyword people can comment to enter — examples include “TRAIN,” “JOIN,” or “CHALLENGE.”
  • Add a Public Reply to automatically confirm each entry and let participants know what happens next (like “You’re in! Check your DMs for details 👇”).

3. Customize Your Flow

  • Personalize the automation to collect fitness-specific details like goals, training experience, or preferred session times.
  • If you want a simpler setup, click “Go to Basic Builder” in the upper left corner to view a streamlined version.

4. Track Engagement

  • Open ManyChat’s Audience Tab to see all participants and their interactions (DMs, responses, tags).
  • Filter by the tags you’ve assigned to track giveaway entries or segment by interest (for example, “free_session” or “30_day_challenge”).

5. Export Participant Data

  • Export participant information—like emails or phone numbers—to follow up with class invites, schedule free sessions, or send special offers.
  • Use this data to build your lead list and maintain engagement beyond the giveaway.

6. Announce Winners

  • Automate winner announcements through direct messages or broadcast messages.
  • Coordinate the delivery of prizes such as free training sessions, branded gear, or discounted packages.

7. Follow Up After the Giveaway

  • Keep participants engaged by sending a follow-up campaign.
  • Offer trial classes, limited-time discounts, or challenge sign-ups to turn giveaway entries into paying clients.

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