Captions and AI Rewrite write from what you tell us about your business and how you sound. It all lives in Settings → Brand Kit, in two of its three sections: Identity and Voice. (The third, Look, is your fonts, colors and logo — see Brand Kit.)
In a hurry? Click Detect from website at the top of the Brand Kit and we'll fill in what we can from your site. Check it, then save.
Identity
Your name, your business name, your Instagram, your website, and where you're based. These go into posts that use your handle or links, and into captions.
Voice
- Your business — your niche, what makes you different, your signature program, and who
you help. The more specific, the better: "online strength coaching for women over 40" beats "fitness".
- How your captions sound — pick a brand voice and up to three personality traits, list
the calls to action you use, and paste a caption that sounds like you.
- Guardrails — topics to avoid, and hashtags you always use.
Click Save changes when you're done.
The Brand Kit is free on every plan. AI captions and AI Rewrite, which use it, are Pro — captions come with three free tries.
Related articles
Brand Kit: fonts, colors, logo and links
Setting up your look in Settings → Brand Kit, and putting it on any post or reel in one tap.
Your brand and voice
Captions: example, generated and your own
The example caption every template comes with, having one written in your voice, editing it, and which caption arrives with your reminder.
Your brand and voice
AI Rewrite
Rewriting every line of text on an image template for your business at once, the two modes (from your profile, or from a prompt), choosing which slides it touches, reviewing the changes before they land, and what it leaves alone.
Your brand and voice
Settings: your account, notifications, email and password
The four Settings tabs, your name and email, signing in with Google or a password, and which emails you get.
Your account
Was this article helpful?
Let us know so we can improve our content