The Brand Kit is your fonts, colors, logo and links, saved once in Settings and applied to any image template with a tap. It's what turns a library template into something that looks like the rest of your feed.
Setting it up
Settings → Brand Kit has four cards:
- Links — your Instagram handle and website, and a preferred link between the
two. Templates with a link, handle or CTA slot use these.
- Typography — pick a heading-and-body font pairing, or choose a custom heading font
and body font.
- Brand Colors — choose a preset palette or set your own primary, accent, background
and secondary colors.
- Logo — a text mark (your handle, say) or an image. Upload one version for light
backgrounds and one for dark, and the right one is picked per slide.
Get brand identity from website, at the top of Settings, reads your site and offers its colors (and copy for your profile): enter the address, review what it found, and Apply all. Fonts and logo you still set by hand.
Applying it in the Image Editor
Open the Brand Kit tab in the editor sidebar. It shows your kit as four cards — Fonts, Colors, Logo and Links — each with an Apply button.
- Choose the scope with Apply to: This slide, All slides, or Choose to pick
some.
- Tap a card. It applies instantly to those slides.
Each part is independent, so you can take your colors and leave the template's fonts, or the other way round, and you can apply a part again after changing your mind.
Colors are applied by role, not by find-and-replace: the design's dominant color becomes your primary, its highlight color your accent, and so on. The layout and contrast the template was designed with stay intact.
The Brand Kit tab needs Pro, and it needs a kit to exist. With nothing saved in Settings it offers the editor's current colors and fonts instead, which is a fallback, not a kit.
What it doesn't do
It doesn't run in the Reel Editor — reel templates keep their own text styling, which you change per layer. And it doesn't touch photos: swapping those is Photos.
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