Every template comes with a caption. Use it as it is, have one written in your voice, or write your own.
Having one written for you

Open the Caption tab in the Image Editor or Reel Editor and click Generate with AI. It writes a caption for this post, in the voice from your Brand Kit, ending with a few hashtags. Don't like it? Regenerate.
You'll find Generate with AI in a template's panel in the Content Hub and in the schedule sheet too.
Each project keeps its own caption, so two posts made from the same template can have different ones.
AI captions are Pro. On the free plan you get three free tries.
Editing it
The caption is editable wherever you see it β in the Caption tab, and in the schedule sheet. What's there when you schedule is what arrives with your reminder.
Edit the written one rather than starting blank. The hashtags and call to action are already right; the middle usually wants one detail only you have β a client's first name, this week's number.
Where it goes
The caption travels with the file: it's in your reminder email, and on the download page your QR code opens, ready to copy into Instagram.
Related articles
Your business and voice
Telling the app about your business and how you sound, in Settings β Brand Kit, so captions and AI Rewrite write like you.
Your brand and voice
Scheduling a post
The schedule sheet, step by step β the export that goes with the reminder, the caption, when and where β and changing your reminder settings.
Get it posted
Getting files onto your phone
The QR code that sends an export to your phone, where else you'll find it, the download page it opens, and getting clips from your phone into the app.
Get it posted
Your first post
Pick a template in the Content Hub, fill it in the Image Editor, export it, get it onto your phone and schedule the reminder.
Start here
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