Captions: example, generated and your own

Every template comes with a caption, and you can replace it with one written for you or one you write yourself. This is where each lives and which one gets used.

The three captions

• Example — the caption written with the template. Fine to post as-is; better as a

structure to write over.

• Generated — written by the AI in your voice, using the example as a guide for

length and flow and your AI Settings for everything else: audience, voice, personality, calls to action, banned topics. It always ends with three to five hashtags, taken from your go-to list when you have one.

• Your own — whatever you type into the caption box when you schedule.

Generating one

Generate is in three places, and they all do the same thing:

• the template's panel in the Content Hub, next to the example caption;
• the Caption tab in the Image Editor and Reel Editor, where the button is

Generate with AI under the example. Add notes to steer it takes a line about this post — "mention the Saturday class", "keep it short" — before it writes;

• the Schedule dialog.

A generated caption is saved to your account, attached to that template. Generate it in the Content Hub and it's already there when you open the Caption tab in the editor, and already in the box when you schedule. Regenerate replaces it; the editor's Caption tab keeps Example and Generated side by side so you can compare. Copy takes whichever you're looking at.

Generation is a Pro feature. On the free plan you see the example caption.

Writing your own

The caption box in the Schedule dialog is editable. It starts with your generated caption if there is one, otherwise the example; change anything, or clear it and write from scratch. What's in the box when you save is what's attached to that scheduled post.

Which caption gets used

When it's time to post, the caption comes with the file:

• The reminder email carries the caption on the scheduled post. If you didn't

schedule, it falls back to your saved generated caption, then the example.

• The download page your QR code opens shows the same caption under the files, so

you can copy it straight into Instagram on your phone.

So the order of preference is: what you typed when scheduling, then what you generated, then the template's example.