There are two plans: free and Pro. The free plan has no time limit — you can keep an account on it indefinitely — and it exists so you can see how the editors work with your own photos before you pay for anything.
What Pro unlocks
The whole library. Free shows you every template but only lets you open the free ones. Pro opens the premium templates, which is most of the library and all of the newest work.
The AI writing. Generated captions in your voice, and AI Rewrite for rewriting a template's slide copy for your business. On free, a template's example caption is replaced with a placeholder.
Brand Kit apply. Setting your fonts, colors and logo is free. Pushing them onto a template in one tap is Pro — see Brand Kit.
Scheduling. Putting posts on the calendar, editing or moving them, Auto Populate, and the reminder emails that carry the caption and the file. Free can look at the calendar and set up Auto Populate's options, but not fill it.
Picked for you. The survey and the twelve scored recommendations — how that works.
The premium stock library, and downloading stock files at all.
Remove background on a photo in the Image Editor.
The other tools — carousels, the script writer, the talking-head editor.
The private community and priority support.
What the free plan does
More than you'd guess, and enough to judge the product:
- Browse the entire library, filter it, and favorite things.
- Open the free templates in both the Image Editor and the Reel Editor, with every
editing tool: text, photos, layers, slides, trimming, timeline, transitions.
- Upload your own photos and clips to My Media, and use
Autofill to drop them into template slots.
- Export finished files and send them to your phone with a QR code.
- Set up your profile, AI settings and Brand Kit.
If you stop paying
Nothing is deleted. After a downgrade you keep:
| What | State |
|---|---|
| Your projects | All there, and still editable if the template was free |
| Your exports | All there, in Settings → Exports, still downloadable |
| Your uploaded media | All there |
| Your favorites | All there |
| Scheduled posts | Still on the calendar with their reminders. You can delete them, but not edit or move them until you resubscribe |
Details of the billing side are in Billing and invoices and Cancelling.
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